Micromax has announced the launch date of its new smartphone series. Micromax ‘in’ smartphones will launch in India on November 3. The company hasn’t revealed yet what phones it plans to offer for its comeback to the Indian smartphone market.
The teaser for Micromax’s new smartphones carries the tag line “Aao Karein, Cheeni Kum” which is a play at reducing the dominance of Chinese smartphones in India. Ironically, Micromax has a history of rebranding Chinese phones and launching them in India. The company has been riding on the anti-China wave that’s currently seeing its effect mostly on smartphones.
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