CES 2022: CTA to host the technology show in-person and digitally

The Consumer Technology Association (CTA) on Wednesday said that it would host Consumer Electronics Show (CES) 2022 edition as a combination of an in-person and digital event in Las Vegas. The event is scheduled to take place between January 5 and January 8. The media preview will begin on January 3.

“We’re thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces,” said Gary Shapiro, president and CEO, CTA. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”

The organisers said that people can expect the brands like Sony, Samsung, and Intel have confirmed their participation in one of the biggest tech expo. Other names that are going to be present at the event are Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, and Qualcomm.

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Since the onset of the Covid-19 pandemic, all the major technology conferences, including brand-specific events have been held online. The trend has continued this year as well. It appears that the CES organisers are hopeful the situation will be better by the time event is held.

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On its website, CTA said it would review guidelines for Covid-19 safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines. CTA added it would follow applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences.

Those who still prefer to virtually participate in the event can use the CES anchor desk that had debuted with CES 2021. The desk offered a virtual tour of the conference, and access to exhibitors, conference sessions, keynotes and product announcements from the live event.