Snapchat partners Jordan Brand for new Bitmoji collection featuring the Air Jordan XXXV

Snapchat has partnered with the Jordan Brand for its new Air Jordan Bitmoji collection. The new Bitmoji collection has digital apparel and sneakers including the latest Air Jordan XXXV that’s debuting on September 27 in China. Air Jordan XXXV is scheduled to release globally from October 17 onwards.

Snapchat users can customise their Bitmoji with apparel like the Jordan 23 Engineered, Women’s Flight Suit, and classics like the Air Jordan AJI and AJIII. The new Jordan Bitmoji collection is available globally for Snapchat users on Android and iOS. The Jordan Bitmoji will be visible on Snapchat’s chat and games, Snap Map and Bitmoji Stories as well.

“This partnership takes Jordan’s physical apparel and sneakers into the digital world in a deeply personalized way. We’re excited to tap into Jordan’s legacy of innovation and enable Snapchatters and Bitmoji users to authentically express themselves and their love for the Jordan Brand through our collection,” John Imah, Snap’s Head of Games and Entertainment Partnerships, said in a statement.

Snapchat users can access the new Bitmoji collection from the app itself, and from the Bitmoji app as well. Follow these steps to customise your Bitmoji with the Jordan gear.

Tap on your profile icon in the top-left corner of the screen.

Select ‘Change My Outfit’ under the Bitmoji section.

Then choose the outfit you want from the Air Jordan collection.

You can choose pre-set outfits or customise the top, bottoms and shoes.

If you’re using the Bitmoji app then you can tap on the fashion icon to open the Avatar Designer, and select your outfits for your BItmoji.

Snapchat has collaborated with other brands like Ralph Lauren, Nike and Adidas for Bitmoji outfits. These are all available in the same section for users to try out on their Bitmoji avatars.