Apple plans iWatch worth $400?

Apple's team is reportedley considering charging a premium for the company's first wearable technology device. And while all 'idevices' come with a hefty price tag, charging so much for a smartwatch would mean that Apple would be putting it on a par with brands like Tissot and Breil, rather than Samsung or Fitbit.

Apple's team is reportedley considering charging a premium for the company's first wearable technology device. And while all 'idevices' come with a hefty price tag, charging so much for a smartwatch would mean that Apple would be putting it on a par with brands like Tissot and Breil, rather than Samsung or Fitbit.

According to Re/Code the retail price for Apple's first wearable device is yet to be finalized but a price of $400 or more has been discussed for the flagship model that would sit at the top of a range of smartwatches or smart bands.

As well as a new iPhone, Apple is expected to unveil its first

h at a special event on September 9, but sources now suggest that rather than being officially launched, the 'iWatch' will simply get its first public outing. The watch isn't expected to go on sale until 2015.

This claim would make sense simply because with little more than a week remaining before the big event, not a single image of the 'iWatch' has leaked onto the internet.

Apple may be a highly secretive organization, but when its devices go into production there is only so much the firm can do to stop workers at its supply chain partners from taking and sharing pictures of components or of finished products. So the fact that there are no pictures -- convincing or otherwise -- of an 'iWatch' adds weight to claims that the device isn't ready for people's wrists, yet.

Despite not knowing what the device will look like, it appears likely that an Apple smartwatch would have a huge focus on health, fitness and well-being and be packed full of sensors that could conceivably measure everything from heart rate to UV light exposure.