# Apple sets the bar high for brand extras with $19 screen-cleaning cloth | Tech News (HT Tech) > Apple unveiled a $19 polishing cloth with its signature logo debossed in one corner, alongside the powerful new MacBook Pro models launched yesterday. # Apple sets the bar high for brand extras with $19 screen-cleaning cloth ## Apple unveiled a $19 polishing cloth with its signature logo debossed in one corner, alongside the powerful new MacBook Pro models launched yesterday. Oct 19 2021, 14:08 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Apple Screen Cleaning Cloth](https://images.hindustantimes.com/tech/img/2021/10/19/1600x900/MM6F3_AV2_1634632483332_1634632494965.jpg) The Cupertino, California-based company has a history of pushing price boundaries with its products and accessories. (Apple) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By BLOOMBERG Apple’s biggest debut on Monday was undoubtedly its MacBook Pro overhaul, but the company also unveiled a polishing cloth with its signature logo debossed in one corner. Price tag? $19. The accessory, listed as compatible with iPhones as far back as the iPhone 6 and Macs dating back to 2012, is made of nonabrasive material and is already in short supply, requiring 3 to 4 weeks to ship. On Amazon.com, premium microfiber cloths go for $1.50 each, putting Apple’s new Polishing Cloth in the running for its highest-margin physical product. Also read: Looking for a smartphone? Check Mobile Finder here. Also read click here. The Cupertino, California-based company has a history of pushing price boundaries with its products and accessories. The iPhone was the first smartphone to approach and surpass the $1,000 mark and it’s only grown in popularity since then, dragging the rest of the mobile industry along. In 2019, Apple introduced an updated Mac Pro with a top configuration option costing more than $50,000. The accompanying Pro Display XDR monitor sells for $4,999 - without a stand. The Pro Stand that Apple sells is a further $999. Purchasing the new MacBook Pro 16-inch model with an M1 Max processor, 8TB of storage and an abundance of memory would set buyers back in excess of $6,000. Like the Polishing Cloth, such a machine would take as long as 4 weeks to ship, though unlike the cloth, the laptop has cutting-edge features and capabilities that have earned positive responses online. Apple’s vertiginous pricing doesn’t always work out. In 2015, it introduced the Apple Watch Edition, a $17,000 wearable with 18-karat gold casing. But customers balked at paying so much for technology that would quickly become outdated. Apple later struck a balance between luxury and practicality with its watches. It now has watch bands for $49 and a Hermès Fauve Barénia Gourmette Double Tour version for $849. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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