Apple unleashes ad trio for Watch debut | HT Tech

Apple unleashes ad trio for Watch debut

Tech giant Apple has released three fresh ads promoting the attributes of the Apple Watch in a series of everyday life scenarios.

By:AFP
| Updated on: Apr 24 2015, 17:02 IST
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Tech giant Apple has released three fresh ads promoting the attributes of the Apple Watch in a series of everyday life scenarios.

The ad trio -- titled 'Rise,' 'Up' and 'Us' -- aims to illustrate three separate ways in which the Watch can improve the quality of daily life and fit into different lifestyles.

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The first spot shows the convenience of the Watch for the working individual with a busy lifestyle that the Watch can make all the more organized.

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The second, 'Up,' is aimed at the lifestyle of active individuals, focuses on how people can use the Apple Watch to improve their general health and well-being -- at the gym, on their bikes, outdoors to time runs -- even at home via timed exercise reminders.

The third ad -- 'Us' -- tackles communication features, illustrated through a couple's life, which sees the characters using the Watch share messages and heartbeats and take pictures together.

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First Published Date: 24 Apr, 16:55 IST
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