Apple’s AI push: iOS 18 may get generative AI, big benefits for iPhone users likely coming

Apple is reportedly planning to implement generative AI with iOS 18 on its suite of devices such as the iPhone and iPad. Know all about Apple's AI push and the benefits that may flow from there for users.

| Updated on: Nov 20 2023, 10:05 IST
iPhone 16 Pro launch: Check out all the rumoured specs
iOS 18
1/5 Apple recently launched its new iPhone 15, however, people are already talking about the iPhone 16 launch, which is slated for the Fall of 2024. This year, Apple has introduced a titanium chassis for its iPhone 15 Pro model and next year we may see the same titanium frame. iPhone 16 may also come with solid-state buttons that use haptic feedback. According to Tom’s Guide, the iPhone 16 Pro may feature a new capture button too. (Photo by Patrick T. Fallon / AFP) (AFP)
iOS 18
2/5 Apple with iPhone 16 may come up with a new camera setup. The iPhone 16 Pro is rumoured to feature a tetraprism telephoto lens for improved zooming range. Its ultrawide lens may get an upgrade from 12MP to 48MP,which may significantly boost the camera performance. September 12, 2023. REUTERS/Loren Elliott/File Photo (REUTERS)
iOS 18
3/5 Apple analyst Jeff Pu reported that the iPhone 16 Pro may feature the new A18 Pro system-on-chip that may come with new features. Additionally, Apple may adopt Wi-Fi 7 in the iPhone 16 Pro for faster download and upload speeds, as well as improved performance.(Photo by Patrick T. Fallon / AFP) (AFP)
iOS 18
4/5 According to previous trends, the iPhone 16 Pro launch is expected to be in September. Right now, it's too early to come up with an exact date as the company is still working on the development, but it may well be on a Tuesday. Photographer: Dhiraj Singh/Bloomberg (Bloomberg)
iOS 18
5/5 Apple, after a long time, increased the price of the iPhone 15 Pro Max by $100. So, it may do the same with the iPhone 16 version, however, there is no surety of what prices Apple may impose. Well have to wait till the launch to confirm its specs and pricing.  REUTERS/Aly Song (REUTERS)
iOS 18
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iOS 18 could bring multiple generative AI features to iPhone, as per the reports. (Unsplash)

Artificial intelligence (AI) has been the buzzword of 2023, and generative AI seems to be at the forefront of this technology. Big tech companies have been making efforts to integrate this technology into their suite of products, with Google's Pixel 8 series already featuring multiple AI features. On the other hand, Samsung's next smartphone, the Galaxy S24, could also get an AI boost. Amidst such reports, Apple is also reportedly planning to bring AI to its devices, namely the iPhone, with iOS 18. Check out all the AI features coming to iOS 18.

iOS 18's AI push

According to Jeff Pu, an analyst at a Hong Kong investment firm, Apple will start implementing generative AI on iPhone and iPad in late 2024. In efforts to do so, the company is reportedly building about 100 AI servers this year, and more could be built in 2024, as it has plans to offer cloud-based AI. Moreover, Apple is also reportedly working on an on-device AI technology called ‘edge AI'.

Mark Gurman previously reported that the AI efforts at Apple are being led by two of its Senior Vice Presidents inside the Cupertino-based tech giant - John Giannandrea and Craig Federighi. Both the VPs are being termed as “executive sponsors” of the AI push, while Eddie Cue, Apple's head of Services, has also gotten involved. While Giannandrea's team is working on developing an AI system and using Siri to implement it, Federighi's team is the one actively trying to incorporate generative AI features into iOS 18.

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As per the reports, Apple is looking to incorporate AI into as many apps as possible. Apple Music could get auto-generated playlists, while apps like Keynote or Pages could get a feature that automatically generates slide decks. It is also looking to bolster AppleCare with generative AI.

Apple's LLM

The tech giant has also reportedly been working on its own Large Language Model (LLM), at the heart of which is a fresh framework called Ajax. The ChatGPT-like app, nicknamed "Apple GPT," is just one of the many possibilities that the Ajax framework can offer. The LLM project involves collaboration across various departments, such as software engineering, machine learning, and cloud engineering.

As part of the efforts to make groundbreaking innovations in AI, Apple is reportedly looking to spend a staggering $1 billion a year on it.

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First Published Date: 20 Nov, 09:58 IST