Facebook copies another popular Snapchat feature | HT Tech

Facebook copies another popular Snapchat feature

Facebook is working on Snapchat’s Streaks-like feature, an addictive game that encourages friends to send messages back and forth for consecutive days.

By: INDO ASIAN NEWS SERVICE
| Updated on: Nov 24 2017, 15:18 IST
Facebook is working on a new feature similar to Snapchat’s ‘Streaks’.
Facebook is working on a new feature similar to Snapchat’s ‘Streaks’. (AP)

Facebook has continued to implement features inspired from the rival social-networking platform Snapchat. Facebook is reportedly working on Snapchat's Streaks-like feature, an addictive game that encourages friends to send messages back and forth for consecutive days.

"For example, a lightning bolt may appear next to the name of a person you've messaged with for at least three days in a row, and a counter will indicate how many consecutive days you've been chatting," Mashable quoted a Facebook representative as saying late on Thursday.

You may be interested in

MobilesTablets Laptops
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Vivo X100 Pro 5G
  • Asteroid Black
  • 16 GB RAM
  • 512 GB Storage
10% OFF
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

Snapchat's "Streaks" feature has become popular as it appeals to a young audience. The platform uses the feature to encourage its users to send more snaps, and even warns friends when a "Snapstreak" is about to expire.

Also read
Looking for a smartphone? To check mobile finder click here.

If Facebook is preparing to clone this, then don't be surprised to see it show up in Instagram and WhatsApp, according to The Verge.

Meanwhile, researchers last month said that Snapchat can be a useful tool to help overcome apprehension about communicating on a public forum, it can also swing the other way and become addictive.

Streaks is not the only feature that Facebook has borrowed from rival Snapchat. The social networking giant has already implemented Stories feature on its WhatsApp and Instagram platforms. Earlier this month, Facebook announced that Instagram Stories and WhatsApp Status combined have surpassed 300 million active users mark. Stories had been a key feature of Snapchat.

With over 166 million users globally, Snapchat has continued to take a hit in terms of userbase. According to a report earlier this month, Snapchat added only seven million daily active users in the second quarter of 2017. The company reported a loss of $443 million along with $181 million as revenue which was still below analysts' expectations of $186 million.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 24 Nov, 15:11 IST
NEXT ARTICLE BEGINS