# Google AdSense unveils innovative 'Ad Intents' feature | Tech News (HT Tech) > Google AdSense introduces ad intents, a new feature converting website text into clickable shortcuts for Google Search, aiming to enhance user engagement and offer relevant ads without relying on third-party cookies. # Google AdSense unveils innovative 'Ad Intents' feature ## Google AdSense introduces "ad intents," a new feature converting website text into clickable shortcuts for Google Search, aiming to enhance user engagement and offer relevant ads without relying on third-party cookies. Apr 18 2024, 07:59 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Google AdSense unveils innovative 'Ad Intents' feature](https://images.hindustantimes.com/tech/img/2024/04/17/1600x900/paris-photo-logo-vivatech-google-fair-seen_1ec8b9f0-5221-11ea-a3cd-8211a7b3c8e4_1713360626207.jpg) Boost user engagement and relevance in ads without third-party cookies through AdSense's innovative "ad intents" feature. (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By HT TECH Google AdSense is launching a groundbreaking feature called "ad intents," designed to revolutionise online advertising by transforming website text into clickable shortcuts leading to Google Search. This innovative approach aims to seamlessly integrate ads into website content, offering both relevance and engagement. ## How Ad Intents Work Available now for website owners, ad intents embed links within existing text on webpages. When users interact with these links, a dialogue box pops up, showcasing Google Search results enriched with relevant ads. This feature operates without relying on third-party cookies, offering a more privacy-conscious advertising solution, reported 9to5google. Also read: Google Wallet to launch in India: What is it and how will it be different from Google Pay Also read click here. In addition to text-based links, page anchors at the bottom of websites can serve the same purpose. These anchors utilise on-page text to connect users with relevant Search content, further enhancing user engagement and interaction. Google describes ad intents as an intent-driven format that strategically places links and anchors within site content related to its context. This approach ensures that users receive organic search results paired with relevant ads, potentially boosting site earnings. Also read: Google may launch Pixel 9 Pro Fold instead of Pixel Fold 2: Know what’s coming ## Combining Links and Anchors While sites have the option to display either links or anchors, Google recommends combining both for optimal results. The company advises against artificially inflating product mentions to boost ad intents frequency, emphasising genuine integration and user experience. Both ad intents and anchors are compatible across mobile and desktop platforms, ensuring a consistent user experience regardless of device. ## Regulating Ad Display Google ensures quality control by automatically determining the number of ad intent links based on the page's word count. This measure aims to maintain a positive user experience by limiting redundant links and optimising content relevance. ## Available Now for Publishers This innovative ad format is currently opt-in for AdSense publishers, providing them with a new tool to potentially enhance user engagement and revenue generation. ## Addressing Revenue Drops Interestingly, this new feature emerges as AdSense users report significant revenue drops since February 2024. While the impact of ad intents on revenue remains to be seen, it presents a promising development in online advertising, blending content and ads more seamlessly than ever. Google's ad intents feature represents a significant step forward in online advertising, offering a fresh approach to ad integration that prioritises user experience and relevance. One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, click here to join now! Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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