Google to show ads for apps on Google Play

Google Inc said it will allow some Google Play users to see advertisements for apps in the coming weeks.

By:REUTERS
| Updated on: Feb 27 2015, 10:53 IST
image caption
Google-Play

Google Inc said it will allow some Google Play users to see advertisements for apps in the coming weeks.

Users will see ads from a pilot group of app developers who are already running ads on Google search, the company said in a blog post.

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Google's advertising revenue has come under pressure as more consumers access its services on smartphones and tablets, where ad rates are typically lower.

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The growing popularity of mobile devices has made Facebook Inc a greater threat in the battle for advertisers. The social network reported in January that mobile ads on its network doubled in the fourth quarter.

Google's shares were up about 2 percent at $557.16 in afternoon trading.

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First Published Date: 27 Feb, 10:45 IST
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