# India top choice for investments in AI, big data, and cybersecurity: Nasscom report | Tech News (HT Tech) > Nasscom report reveals 90 percent of companies plan to boost investments in key digital technology areas in 2024. Focus expected to shift towards cybersecurity by first half of 2025 due to gen AI adoption. # India top choice for investments in AI, big data, and cybersecurity: Nasscom report ## Nasscom report reveals 90 percent of companies plan to boost investments in key digital technology areas in 2024. Focus expected to shift towards cybersecurity by first half of 2025 due to gen AI adoption. Apr 15 2024, 18:55 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![AI](https://images.hindustantimes.com/tech/img/2024/04/15/1600x900/pexels-photo-8849295_1712659634307_1713180596317.jpeg) Nasscom report claims that India is the top choice for digital pursuit, More firms to boost investments in AI, big data and cybersecurity. (Pexel) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By PTI India remains the top choice for enterprises looking to expand digital services portfolio and companies are expected to increase spending on AI, data analytics and cybersecurity, industry body nasscom said in a report on Monday. ## Era of AI The report 'Digital Enterprise Maturity 5.0: Digital Readiness in the Era of AI' is based on a survey of 550 enterprises across 11 major sectors and seven major geographical regions. Also read click here. The survey found that 71 per cent of enterprises in India spent over 20 per cent of their tech spends on digital in 2023. "Nearly 90 per cent of companies have signalled plans to boost investments in key digital technology areas in 2024, including artificial intelligence (AI)/machine learning (AI/ML), big data analytics, cloud computing, cybersecurity, and intelligent automation," it said. ## Also Read - OpenAI announces new Tokyo office, hires former Amazon staffer to spearhead AI push - Google Pixel 9 smartphones to feature new Samsung modem with satellite connectivity: What to expect The report further said the focus is expected to lean more towards cybersecurity by the first half of 2025, as a response to increased adoption of generative AI (gen AI), which has emerged as a prominent technology in 2023. The advancements in gen AI propelled an increased emphasis on digital talent, Nasscom said, with 83 per cent of enterprises reporting that over 6 per cent of their total workforce was dedicated to digital roles. The report noted that sectors like BFSI (banking, financial services, and insurance), high-tech, discrete manufacturing, telecom, media and entertainment, as well as energy, utilities, and alternatives are expanding their digital services contracts. It said India continues to be the preferred outsourcing destination for businesses aiming to build and expand their digital services portfolio, with over "50 per cent of companies in the travel and transportation, telecom, media and entertainment, and construction and engineering sectors choosing it for their outsourcing needs". ## Also Read - iPhone 13 price slashed by 11% on Flipkart - Check latest discount, exchange offer and more - AI will take away your job? Top Amazon executive says you need not worry At least 47-49 per cent of firms in sectors like telecom, media and entertainment, discrete manufacturing, and energy and utilities outsourced digital services work to their own capability centres in India, it said. One more thing! 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