Kult Ambition 4G smartphone launched at 5,999; takes on Redmi 5A, Bharat 5

Priced at 5,999, Kult Ambition takes on Xiaom Redmi 5A and Micromax Bharat 5 budget  Android smartphones.

| Updated on: Dec 04 2017, 16:50 IST
Kult Ambition runs on Android 7.0 Nougat.
Kult Ambition runs on Android 7.0 Nougat. (Kult)
Kult Ambition runs on Android 7.0 Nougat.
Kult Ambition runs on Android 7.0 Nougat. (Kult)

Domestic telecom brand Kult from the Optiemus group on Monday launched a new budget smartphone "Ambition."

Priced at 5,999, the device comes with a 5-inch ON-CELL HD IPS display. The smartphone will be available via Amazon.in starting December 11.

"'Kult Ambition' is best suited to the needs of a youngster who is a 24X7 digital native, seeking to serve all his entertainment and information needs through his device," Nitesh Gupta, Director, New Product Development, Kult, said in a statement.

The phone is powered by MediaTek MTK6737 chipset coupled with 3GB RAM and 32GB internal storage which can be expanded up to 32GB via microSD card slot.

There is 13-megapixel rear auto focus (AF) camera with flash and 5-megapixel selfie camera with flash. The device runs Android Nougat 7.0 operating system (OS) out of the box. Kult Ambition comes with pre-installed Amazon.in app, Amazon Prime Video, Opera mini, Go2pay to recharge/pay mobile bill.

Kult Ambition will compete with the recently launched Xiaom Redmi 5A and Micromax Bharat 5.

Available for a starting price of 4,999, Redmi 5A comes with a 5-inch HD display. It runs on Qualcomm's Snapdragon 425 processor coupled with 2GB/3GB of RAM. It is available in 16GB and 32GB storage variants. Other key features of the phone include 13-megapixel rear camera, 5-megapixel front-facing camera, and 3,000mAh battery.

Micromax's Bharat 5 is priced at 5,555. Key features of the phone include 5-inch HD display, quad-core processor, 1GB of RAM, 5-megapixel front and selfie cameras, and a big 5,000mAh battery.

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First Published Date: 04 Dec, 16:47 IST