Microsoft Considered Investing Billions in Apple to Compete With Google Search
Microsoft Corp. weighed investing multiple billions in Apple Inc. in 2016 in order to secure a deal to make its Bing search engine the default on the Safari browser.
Microsoft Corp. weighed investing multiple billions in Apple Inc. in 2016 in order to secure a deal to make its Bing search engine the default on the Safari browser and better compete with Alphabet Inc.'s dominant Google search, a Microsoft vice president testified Thursday in court.
Microsoft Chief Executive Officer Satya Nadella met with Apple CEO Tim Cook as part of the talks, said Jon Tinter, a Microsoft business development vice president who is on the stand during the US Justice Department's antitrust trial in Washington against Alphabet. Microsoft would have taken a loss on the investment, Tinter said, but it would have bolstered Bing eventually gaining more share and revenue.
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