More YouTube ads are going to be non-skippable

Get ready for more annoying non-skippable YouTube ads. Google is now allowing content creators to add non-skippable ads to their existing and new videos.

More non-skippable ads are coming to YouTube (REUTERS)

YouTube will serve you more non-skippable advertisements. The Google-owned video sharing platform will be rolling out the change starting next week.

YouTube hopes the new feature will help content creators monetise their content and earn more revenue. Eligible content creators will get a notification about the new feature in their dashboard, said company officials in a video uploaded on YouTube's Creator Insider channel, late on Friday.

Content creators will also be able to turn on non-skippable ads for existing videos on their channels.

The content-sharing platform is also adding a tool, thus, allowing creators to add or remove non-skippable advertisements in bulk on multiple videos to analyse for themselves whether or not this new feature is engaging audiences and extracting revenue flow. The new feature would reach all creators who are part of the "YouTube Partner Programme" who monetise their content on the platform.

Earlier in January, YouTube had fixed a time limit for advertisements to 20 seconds. RELATED: YouTube to allow content creators to sell memberships, merchandise

YouTube Red
Even as Google is expanding the advertisements on its video sharing platform, the company is also offering a YouTube Premium (erstwhile known as YouTube Red) which is a subscription-based service without ads, and offers more flexible options with downloads and Original content.

YouTube Premium which also bundles YouTube Music is available in select markets including the US, Australia, and Europe.

(with inputs from IANS)

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