One year after #TheDress, a new illusion: What colour is this jacket?

Exactly one year after #TheDress divided the Internet over what colour it was, another sartorial choice has surfaced threatening to do much the same on popular blogging site Tumblr.

The original dress which caused such a furore. (HT Photo)

Exactly one year after #TheDress divided the Internet over what colour it was, another sartorial choice has surfaced threatening to do much the same on popular blogging site Tumblr.

(Image courtesy: poppunkblogger's Tublr account)

(Image courtesy: poppunkblogger's Tublr account)

Social media users are abuzz, with many wondering what connection February 26 has with optical illusions; but the majority of queries restricted themselves to pondering the colour of the new article of clothing, an Adidas jacket.

Many, of course, took time out of their busy schedules to express their horror at yet another example of how light works.

@laurennrobyn @lexrh_ lmao h8 u😂😂😂 @adidas WHAT COLOR IS THE DAMN JACKET!?

— chocolate shawty ✌ (@brie_griff) 27 February 2016

1 year after the dress fiasco comes the "what color is the jacket" ... NOT TODAY SATAN!! pic.twitter.com/JzppFIjZ3J

— Krystal Mousser (@kryslynmo) 26 February 2016

I ASKED MY CLASS WHAT COLOR THE JACKET WAS AND NOBODY FUCKING ANSWERED IM SUING YOU ALL

— anet (@urhighnesslwt) 27 February 2016

WHAT COLOR IS IT. Why is anyone saying its black it's literally like a dark metallic blue and rose gold ?:!//!/! pic.twitter.com/3MMhlGwDQX

— Dani Cimorelli (@DaniCim) 26 February 2016

How is this happening again?! What color is this jacket? It's definitely blue & white......right? Live at 11 @ABC7 pic.twitter.com/EZu6rRqEZt

— Jory Rand (@ABC7Jory) 27 February 2016

Earth-shattering news indeed.

While the original dress, a Roman Originals black and blue, retails for £15 (approximately ₹1,500), the Adidas jacket is more than two times its price.

It seems Buzzfeed wasn't the only one which got some money from the viral picture last year.