Rizzle launches Rimix feature to help easily create video mashups

The company claims Rimix is its patent-pending feature and the industry’s first-of-its-kind that empowers users to create personalised short videos that are unique to them.

Rizzle launches Rimix (Rizzle )

Short-video networking platform Rizzle had introduced a new feature that makes it easier for content creators to edit videos and publish.

Called Rimix, it allows users and creators to make video mashups using 2 to 5 clips. The feature gives users the option to use existing videos from the Rizzle app or record new videos altogether. They can also add a soundtrack for the Rimix-ed videos.

According to Rizzle, Rimix is the company's patent-pending feature. It also claims it is a first-of-its-kind feature in this space. “As AI & ML make it easy for any user to pick and stitch their videos, weave in the music of their choice and create their personalised movies, one doesn't need extensive prior knowledge of advanced video editing tools to use Rimix,” Rizzle said in a note.

Rizzle is one of the short-video networking platforms that gained traction after the ban on TikTok in India. Unlike other short-video platforms in India, Rizzle focuses on original content such as talk shows and collaborations.

The company says its music library has 35,000+ tracks, courtesy partnerships with Sony Music Entertainment and Aditya Music. This, combined with Rimix, can bring about a wide variety of exciting User Generated Content(UGC), it adds.

Check out our interview of Lakshminath Dondeti, co-founder of the parent company and the managing director of Silverlabs India Private Limited.

That said, Rizzle and other short-video networks are experimenting with new features and tools to increase engagement as well as monetise.

Earlier this year, Chingari entered social commerce by allowing users to purchase items seen in videos through Amazon India. The company uses computer vision and complex algorithms to detect objects to scan shoppable items, according to YourStory.