Snapchat launches music videos

Snapchat is set to branch out into the music video business.

By:AFP
| Updated on: May 20 2015, 14:31 IST
image caption
The-Snapchat-logo-is-seen-on-the-door-of-their-headquarters-in-Venice-Photo-Reuters

Snapchat is set to branch out into the music video business.

The social media platform has been working with musician Goldroom (aka Josh Legg) this week to release a series of music videos specifically designed to be watched on mobile phones, The New York Times reports.

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Each of the four clips, set to be released daily through Friday, have been shot in 'portrait' format for easier mobile viewing.

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The move confirms Snapchat's media-savvy approach to entertainment content. In January this year the platform launched 'Discover', allowing users access to content from media channels including Vice, ESPN and Warner Music.

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First Published Date: 20 May, 14:28 IST
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