Xiaomi moves into third place in global smartphone war

China's Xiaomi Inc has become the world's third-largest smartphone vendor just three years after first hitting the market, trailing only Samsung Electronics Co Ltd and Apple Inc, according to a new industry study.

China's Xiaomi Inc has become the world's third-largest smartphone vendor just three years after first hitting the market, trailing only Samsung Electronics Co Ltd and Apple Inc, according to a new industry study.

Strategy Analytics said Xiaomi accounted for 6% of all 320 million smartphones shipped during July-September. Samsung made up 25%, down from 35% a year earlier due to rising competition from several directions.

Apple's share also fell slightly to 12%.

'Xiaomi was the star performer,' Strategy Analytics Executive Director Neil Mawston said in a statement.

'Samsung continues to face tough competition from Apple at the higher-end of the smartphone market, from Xiaomi and Huawei in the middle-tiers, and from Lenovo and others at the entry-level.'

Xiaomi has been the top seller in its home market of China and recently entered India, where it sells phones exclusively through e-commerce site Flipkart.

Vice President Hugo Barra told Reuters in Bangalore last month that the company aimed to sell 100,000 phones a week in India in October when the country celebrates Diwali.