5 Apple AI features to expect on iPhones soon: What Tim Cook said and what may be rolling out

While various smartphone companies including Google and Samsung have entered the artificial intelligence (AI) race, Apple is way behind in adopting the technology. While Apple has been hinting at its generative AI, the company is taking a long time to introduce it to the public which is causing iPhone users to question the direction Apple is taking on this new technology. However, in a recent interview, CEO Tim Cook revealed that in 2024 Apple will be rolling out AI features on iPhones via the iOS 18 update. Check out the 5 speculated Apple AI features we might be seeing this year. 

Apple AI features for iPhones

According to a report by the Verge,  Tim Cook, in a recent earnings call, revealed that Apple will be bringing AI tools to its smartphones. It was also revealed that the company is working on generative AI tools. 

Cook said, “As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year.”

So, what may be coming? Here are some thoughts by analysts.

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1. According to Apple Analyst Mark Gurman, the company will be announcing its biggest operating system update with iOS 18. This update may bring an enhanced Siri voice assistant. Gurman said, “one of the biggest iOS updates – if not the biggest – in the company's history” Tech Radar quoted.
2. Additionally, we may see the integration of LLM (large language models)  to Siri which will make it a digital assistant like ChatGPT. Therefore, we can expect conversational tools with upcoming upgrades to the iPhone.
3. Apple may also bring AI features to various iPhone apps such as Messages, Apple Music and Pages.
4. There might be some AI features for video and photography but it might not be as significant as the Samsung Galaxy S24 AI camera capabilities, however, it's a step ahead for Apple to upscale its game to bridge the AI technology gap with other devices.
5. Lastly, Apple may reveal its AI initiatives and features of the upcoming iPhone generation and other devices at the Worldwide Developers Conference (WWDC) along with what’s coming to the iOS 18 update. 

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