After reports of Apple making changes to its policy to ensure recurring in-app purchases for subscriptions were not ‘irrationally high’, the company has also made changes to the purchase sheet on the iOS App Store in the latest iOS 14.5 beta, according to reports.
Also read: iOS 14.5 adds swiping gestures, pop-over menu in Apple Music
According to a report by 9to5Mac, Apple has made small tweaks to the small screen that pops up when you’re in an app that requires a subscription, which is likely to help customers understand exactly what they are agreeing to when they purchase an app. The first change is to the explanation as to what a “Free Trial” means - it now simply says you have “7 days free” which should make it a lot clearer to customers.
Another small tweak that Apple has made is to the text at the bottom that says (for example) $45/month on iOS 14.4 - the text on the latest beta says $45 per week, with a much larger font. Similarly, the size of the app’s subscription policy (such as no commitments, cancel anytime) has also been increased.
Apple has also notably done away with the App Store header at the top of the purchase card and replaced it with “🍎Pay” which the company probably hopes will alert users to the fact that they are purchasing something.
Read more: Android 12 could let you ‘stack’ widgets, inspired by iOS 14
According to another report, Apple is cracking down on scam attempts by companies that charge huge amounts of money from subscribers, by rejecting applications that list in-app purchases that Apple’s App Review team finds unreasonable, according to 9to5Mac. Apple seems to be enforcing the rule against ‘clear rip-off’ apps since at least October 2020, according to the report.
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