HT TECH wants to start sending you push notifications. Click allow to subscribe

JioPhone Next launch on 10th Sept, but here is what Reliance wants from HMD Global, Samsung, Vivo, Xiaomi

While the limelight is on JioPhone Next launch, Jio is already working on other aspects - SIM locked phones. For that it has turned to Samsung, Vivo, Xiaomi and others, according to a report.

By: HT TECH
Updated on: Aug 21 2022, 20:19 IST
JioPhone Next launch is just one part of the Jio strategy. The company has also turned to Samsung, Vivo, Xiaomi and others for something else.

JioPhone Next launch is expected to boost Jio's subscriber base immensely with some putting the number at 500 million. However, in addition to that, Jio is looking at OEMs like Samsung, Vivo, Xiaomi, HMD Global for SIM-locked devices with the intent of locking in subscribers permanently with bundled offers.

However, first comes JioPhone Next launch, which is just around the corner, with Mukesh Ambani led Jio set to roll out the affordable smartphone on September 10. With the arrival of the company’s first budget smartphone in partnership with Google, India’s largest telecom operator could be looking at extending its lead even further over its rivals in the country. The company already has over 400 million subscribers, and the arrival of this phone could push that number above the 500 million mark.

You may be interested in

7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹148,900₹159,900
Buy now
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
₹107,999₹149,999
Buy now
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
₹106,998
Check details
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹87,900
Check details

Also read: Looking for a smartphone? Check Mobile Finder here.

According to a report by Business Insider, the company’s JioPhone Next could be aimed at pulling away feature phone customers from rivals, who are yet to use a smartphone. The report cites analysis from UBS Global, which places these customers at 300 million across both Airtel and Vodafone Idea, with 2G-enabled phones. According to recent statistics, Airtel has a total of around 352 million customers, while Vodafone India has around 273 million customers.

Jio - Big Picture

Even as the company prepares for the launch of the JioPhone Next, ET Telecom recently reported that the company is also adapting its strategy to offer SIM-locked devices, which are expected to be sold at retailers across the country. These handsets are expected to be made available via partnerships with OEMs like Samsung, Vivo, Xiaomi, HMD Global (Nokia) and others. Users would be able to buy these smartphones at a cheaper price than SIM unlocked devices, but using them with other carriers will not be possible -- effectively locking customers on the network unless they get a different device. This strategy is used mostly in the US. It was previously available in India, but was phased out due to being unviable then. However, success will depend on the deal that is being offered.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on ,Twitter, Facebook, , and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 08 Sep, 06:30 IST

Sale

4% OFF
Samsung Galaxy S24 Ultra
  • Titanium Black
  • 12 GB RAM
  • 256 GB Storage
₹129,999₹134,999
Buy now
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹148,900₹159,900
Buy now
13% OFF
Xiaomi 14
  • Matte Black
  • 12 GB RAM
  • 512 GB Storage
₹69,999₹79,999
Buy now
10% OFF
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹80,590₹89,900
Buy now
NEXT ARTICLE BEGINS