Haier launches new refrigerators in India, price starts at ₹53,000

These new refrigerators are available in the market starting today in 346L and 376L capacities and in a price ranging between ₹53,00 and ₹67,300.

As far as the variants are concerned, the newly launched refrigerators are available in three series. (Haier)

Haier on Tuesday unveiled 17 new variants of Big Bottom Mounted refrigerators in three and four-star ranges in India. These new refrigerators are available in the market starting today in 346L and 376L capacities and in a price ranging between ₹53,00 and ₹67,300.

As far as the variants are concerned, the newly launched refrigerators are available in three series. The Glass range includes a total of 10 models, which includes black, mirror, ocean, and rainbow among others. The Floral range, on the other hand, includes four models, which includes colours such as Green Tropical and Marine Tropical among others. Similarly, the plain variant, on the other hand, has three models that are available in brush-line Silver and Inox Steel colour variants.

As far as the features are concerned, Haier's newly launched refrigerators offer 14 modes, which the company says are designed to cater to the versatile storage requirements of different food items. The company says that its Magic Convertible feature allows precise temperature control by every degree to store food items ranging from chicken, seafood to desserts and ice creams, cereals and vegetables at a favourable temperature.

The newly launched refrigerators come with Advanced Triple Inverter Technology that allows more energy savings and reduces noise. The company says that its Dual Fan Technology allows multiple air-flow in the refrigerator to keep different food items stored in the refrigerator fresh for a longer period.

The new refrigerators have the refrigerator section at the top while the less-used freezer section is mounted at the bottom. Haier says that this helps in reducing bending up to 90% while also providing easy visibility of the stored food along with up to two-times bigger vegetable box for more storage.

Additionally, the new range of refrigerators come fitted with a smart display that operates easily to set temperature and different modes. The refrigerator series comes with a ‘connect home inverter' feature that sets up a connection with the home inverter automatically during power cuts to ensure continuous cooling.