With Samsung Galaxy Z Fold 5, Galaxy Flip 5, Samsung sets big target in India

Samsung has launched the Samsung Galaxy Z Fold 5 and the Samsung Galaxy Z Flip 5 in the Indian market. Now, know what Samsung's T M Roh has planned for the near future.

Samsung Electronics President and Head of Mobile Experience Business T M Roh has said that the company aims to increase its market share to 50 per cent with the launch of Galaxy Fold 5 and Galaxy Flip 5 in the super premium segment from 35 per cent at present. (Technizo Concept / Super Roader)

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1/6 Samsung Electronics President and Head of Mobile Experience Business T M Roh has said that the company aims to increase its market share to 50 per cent with the launch of Galaxy Fold 5 and Galaxy Flip 5 in the super premium segment from 35 per cent at present. (Technizo Concept / Super Roader)

"In the super premium segment, the Samsung foldable has about 35 per cent market share in the entire Indian market. And now with the launch of Fold 5 and Flip 5, we are now targeting over 50 per cent in the USD-1,000 or higher super premium segment in India," Roh said. (Samsung)

2/6 "In the super premium segment, the Samsung foldable has about 35 per cent market share in the entire Indian market. And now with the launch of Fold 5 and Flip 5, we are now targeting over 50 per cent in the USD-1,000 or higher super premium segment in India," Roh said. (Samsung)

According to Counterpoint Research, Samsung led the overall India market with 20 per cent market share in the first quarter of 2023 and its share in the ultra premium category, which is devices above ₹45,000 apiece, increased by 247 per cent on a year-over-year basis. (Samsung)

3/6 According to Counterpoint Research, Samsung led the overall India market with 20 per cent market share in the first quarter of 2023 and its share in the ultra premium category, which is devices above ₹45,000 apiece, increased by 247 per cent on a year-over-year basis. (Samsung)

Roh said that India was earlier very sensitive to innovation but it has also become very open and receptive to innovation leading to a rapid increase in demand for high-end smartphones. (Samsung)

4/6 Roh said that India was earlier very sensitive to innovation but it has also become very open and receptive to innovation leading to a rapid increase in demand for high-end smartphones. (Samsung)

"Now, the India market is sensitive to innovation. It's also very open and receptive to innovation. And also, the usage of the mobile device is also quite long. Also, another trend that we are seeing coming out of the Indian market is a very rapidly rising demand for high-end premium products," Roh said.  (Samsung)

5/6 "Now, the India market is sensitive to innovation. It's also very open and receptive to innovation. And also, the usage of the mobile device is also quite long. Also, another trend that we are seeing coming out of the Indian market is a very rapidly rising demand for high-end premium products," Roh said.  (Samsung)

The Galaxy Fold 5 is priced between ₹1.54 lakh and ₹1.85 lakh, depends up on the internal storage capacity which ranges from 256 GB to 1 TB while the Samsung Galaxy Flip 5 will be available in the price range of ₹99,999 and ₹1,09,999.   (Unsplash)

6/6 The Galaxy Fold 5 is priced between ₹1.54 lakh and ₹1.85 lakh, depends up on the internal storage capacity which ranges from 256 GB to 1 TB while the Samsung Galaxy Flip 5 will be available in the price range of ₹99,999 and ₹1,09,999.   (Unsplash)