Facebook campaign sparks debate | HT Tech

Facebook campaign sparks debate

A Facebook campaign encouraging women to post the colour of their bra to encourage breast cancer awareness has raised many eyebrows over the past few days.

| Updated on: Jan 11 2010, 17:30 IST

Even as Indians on Facebook were busy revealing the colour of their lingerie on Facebook, not everyone took to the campaign.

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However, volunteers who work with breast cancer awareness programmes, opined that the campaign may not be such a bad idea. As long as the campaign gets the message across, I don't see any problem,' Sheroo Kheswalla, volunteer with the Indian Cancer Society that produces breast prostheses for women affected by breast cancer told a tabloid.

'In my days, it was a pink ribbon. I didn't know that this is how you did it now,' agreed Dr Asha Kapadia, head of oncology at P D Hinduja hospital. 'Seriously, one in 24 women in Mumbai suffer from breast cancer. Whatever the medium, the message is important,' she told the tabloid.

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First Published Date: 11 Jan, 16:48 IST