Spotify may launch Music Pro subscription: What is it and will it be worth paying more | Tech News

Spotify may launch Music Pro subscription: What is it and will it be worth paying more

Spotify is gearing up to launch a new 'Music Pro' subscription, offering lossless audio quality. The move comes amid fierce competition in the streaming industry.

By: MD IJAJ KHAN
| Updated on: Apr 16 2024, 13:14 IST
Netflix, Hulu, HBO Max, Amazon Prime, YouTube killing off the music streaming business
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1/6 Published in INFORMS journal, 'Marketing Science', research revealed that the consumption of audio music streaming was significantly reduced due to people being locked inside their homes. (Unsplash)
Spotify Music Pro subscription launched: What is new and is it worth paying more
2/6 People have instead turned to video platforms such as Netflix, Hulu, HBO Max and Amazon Prime as a means of keeping them entertained and engaged. (Unsplash)
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3/6 According to Jaeung Sim of Korea Advanced Institute of Science and Technology (KAIST), "On average, audio music consumption decreased by more than 12% after the World Health Organization (WHO) pandemic declaration on March 11, 2020. As a result, during the pandemic, Spotify lost $838 million of revenue in the first three quarters of 2020, our results show that human mobility plays a much larger role in the audio consumption of music than previously thought." (Unsplash)
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4/6 The study was conducted by Sim alongside Daegon Cho also of KAIST, and called ‘Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption’. It determined the nature of changes by looking at the streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily mobility data in those areas. (Unsplash)
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5/6 Telang of Heinz College at CMU said "Despite the common expectation that the pandemic would universally benefit online media platforms, we found that it adversely impacted music streaming services, our findings imply that the substantially changing media consumption environment can put streaming music in a fiercer competition against other media forms that offer more dynamic and vivid experiences to consumers." (Unsplash)
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6/6 The study revealed that the consumption of music had a direct correlation with lockdown restrictions associated with COVID-19 and the time spent at home. (Unsplash)
Spotify Music Pro subscription launched: What is new and is it worth paying more
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Spotify plans to launch 'Music Pro', a premium subscription offering lossless audio. The move comes amid competition from Apple Music. (AP)

In a move that may alter the landscape of music streaming subscriptions, Spotify is reportedly gearing up to unveil a pricier tier dubbed 'Music Pro,' promising audiophiles a premium experience with lossless audio quality. This development comes amidst growing competition in the streaming industry, with rivals like Apple Music already offering similar features.

Rumours surrounding Spotify's venture into lossless audio have circulated for years, predating even Apple Music's adoption of the technology back in 2021. Despite this, what has been dubbed 'Spotify HiFi' has remained elusive. However, according to insights from The Verge, indications suggest that Spotify is now laying the groundwork for the introduction of its new 'Music Pro' plan, 9to5Mac reported

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Embedded code within the Spotify app provides a glimpse into the forthcoming features of the upscale tier. The standout addition is support for lossless audio, with Spotify aiming to deliver FLAC audio files of up to 24-bit/44.1kHz quality. By comparison, Apple Music's lossless range spans from 16-bit/44.1 kHz (CD Quality) to 24-bit/192 kHz.

Enhanced Listening Experience

For the uninitiated, lossless audio entails compression without sacrificing any audio data, resulting in playback faithful to the original master file. This promises a heightened level of detail discernible to listeners, particularly when paired with premium wired headphones or other specialised equipment.

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Beyond Lossless: What to Expect

Beyond lossless audio, Spotify is looking to sweeten the deal for 'Music Pro' subscribers. Alongside the reported remix feature enabling track manipulation, there are hints of headphone optimisation tailored to specific models like Apple's AirPods. Advanced AI-based filters for playlist curation also appear to be on the cards.

Details regarding the launch timeline and pricing of the 'Music Pro' tier remain shrouded in uncertainty. Nevertheless, as Spotify mulls over charging a premium for lossless audio, Apple Music has notably made hi-fi audio accessible to all subscribers without an additional fee. Currently priced at $10.99 per month in the US, Apple Music poses a compelling alternative.

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With the battle for sonic superiority heating up between streaming giants, the looming question arises: would consumers be willing to shell out more for lossless audio on Spotify, or would they contemplate making the switch to Apple Music? 

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First Published Date: 16 Apr, 13:01 IST
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