TikTok’s desi rival Chingari continues to gain popularity
Chingari has amassed one million downloads on Google Play Store.
The rising anti-China sentiment has led people to boycott Chinese products and services. Amid the circumstances, people are increasingly ditching popular apps such as TikTok for their Indian alternatives. One such TikTok rival app is Chingari.
Chingari has witnessed an exponential increase in popularity in the past couple of weeks. In the beginning of this month, the app had amassed one lakh views on the Google Play Store, which grew up to five lakh downloads by the beginning of the past week. Now, the app has amassed 10 lakh or one million downloads on the Play Store. The app’s chief of product Sumit Ghosh told the Times of India that the app has been downloaded 2.5 million times so far.
TikTok, on the other hand, has been downloaded over one billion times on the Play Store. Globally, it has registered over two billion downloads so far as per SensorTower report. While there is a huge gap in the popularity of the two apps, Chingari is trying to close the gap steadily.
Talking about the app, Chingari is a social media app wherein users can download and upload videos, chat with their friends, browse through the feed and share contents. Users can go creative with GIFs, audio clips and even WhatsApp statuses.
What makes this app different from other apps is the fact that it is available in nine Indian languages in addition to English. The list includes Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, and Telugu.