In its latest earnings release, Spotify announced that the platform now has 320 million monthly active users and 144 million paid subscribers. This is an increase of 29% and 27% respectively year-on-year in each category. Spotify said the user growth was driven by marketing campaigns in India as well as their launch in Russia and 12 other surrounding markets. Spotify called Russia its most successful new market launch till date.
The new user and subscriber numbers put Spotify well ahead of its rivals - Apple and Amazon. In January this year, Amazon Music had 55 million customers out of which “nearly all” were paying subscribers, according to reports. Apple had reported 60 million paying subscribers last year and the company does not have any free tiers besides some that are a part of promotions and free trials.
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