Devita Saraf of Vu Televisions brings to you the all-new Vustore.com
Gone are the days when you needed to wait for the festive season to buy that TV set you had set your heart on. India’s much-loved TV brand, Vu Televisions, known for its large screen and 4K range of TVs, launched its online store on Wednesday. The luxury direct to consumer (D2C) platform, www.vustore.com, brings to you a unique shopping experience with the best prices on Vu products, faster deliveries and installations, and a 100 percent assurance that the products you are purchasing are authentic.
In keeping with the changing times, the brand has tried to bring the entire luxury buying experience to the online platform. The product range, with an average selling price of ₹20,000 per unit, makes vustore.com the most high-end online D2C store in India.
Another USP of the online store is the guided shopping feature, which means that there is a human interface available on the website who will help you select the right product that suits your requirements. In today’s tech-first times, the fact that the expertise comes from a person, and not an automated bot, reinforces the brand’s commitment towards offering the best customer service.
Navigating through the online store is simple. Just log on to www.vustore.com and browse through the range of products, along with their features and pricing. Click on the one that suits your needs, or interact with a product specialist who can help answer all your queries.
Once you have made the purchase, a representative from the Vu team will reach out to you and check on your schedule to fix a time for delivery and installation, according to your convenience. You will be notified about the order status through updates on Whatsapp.
“The entire customer service process from delivery, installation, repair, etc will be done by Vu representatives. We have 11 offices and 300 employees nationwide plus our own team of experts and engineers who will help you with any question that you have on the product,” said Devita Saraf, Chairperson and Chief Executive Officer (CEO), Vu Televisions.
A market leader in the 4K TV space, VU has been known for industry’s best customer service with its ISO 9001-certified 24x7 customer support centre. “We are not a company which is interested in selling a product to you and then forgetting about it. We want to maintain our customers and that is why so many people are Vu fans, Vu loyalists, who come back to us again and again. For this, we are giving brand warranty,” Saraf added.
One of the other big challenges with luxury brands is counterfeit goods, which will get resolved with a direct platform for sales which sells 100 percent authentic, certified Vu products. So, you don’t have to worry about the quality of what will be reaching you.
Vu TVs have made a mark in the Indian market and are growing in popularity since their inception in 2006. Vu has consolidated TV sales of Rs. 5,000 Cr with over 30 lakh TVs sold in India. The models are especially popular among the Gen Z and the Millennials for their advanced features and great look and designs. With the launch of the online store, the company aims to grow its footprint in the country by reaching out directly to the consumers in these segments.
“Ever since we started the company, Vu has been a youth favourite! However, during the lockdown I received hundreds of messages on social media from young people across the country asking to make our products more affordable and accessible. Today’s Gen-Z and Millennial buyers are the most informed, intelligent and connected generation in history. We’ve taken their requests seriously and launched a platform that addresses their needs without compromising on the luxury brand experience that Vu is famous for. Our hardworking youth deserves the best brand, product and service, and we at Vu take this as our motivation to launch our D2C platform www.vustore.com and build it into a Rs.500 Cr business in 2022,” Saraf further said.
For the future, Vu believes the time has come when the 43" will be the front runner model for Indian homes. The TV market started with the 24 inch and then went to the 32 inch, which is a front runner because of its affordable pricing. But, with the kind of content that is available today on OTT, the experience somewhere gets diluted on a 32 inch TV. “At Vu, we like to shake things up in the industry and so we said the time has come for the 43 inch to be the entry level TV. We stopped doing 24 inch TVs back in 2015 and now we are going to start with having 43 inch TVs which you can get at amazing prices,” Saraf said.
There are some amazing offers running on the newly-launched Vu store that you can avail online. You can get the Vu Premium 43” 4K TV, with all the latest features, for ₹24,999. For the budget conscious, the Vu Premium 43” Full HD TV is available at just ₹19,999. The offers are available on the website every day on pre order and the TVs will be delivered to your doorstep by a specialised Vu team.