Facebook is rolling out a campaign to ‘Save Free Basics’ in India
With over 125 million users, India is Facebook’s largest market outside the United States. Now, the world’s largest social network is leveraging the strength of those numbers to push its controversial Free Basics initiative — formerly Internet.org in India
With over 125 million users, India is Facebook's largest market outside the United States. Now, the world's largest social network is leveraging the strength of those numbers to push its controversial Free Basics initiative — formerly Internet.org in India.
Indian users who log on Facebook today are getting notifications from their friends urging them to send a message to TRAI, India's telecom regulator, "in support of digital equality in India."
Once a user taps on the notification, they are confronted by this:
Here's the full text of the message that Facebook helpfully pre-fills for you:
To the Telecom Regulatory Authority of India, I support digital equality for India. Free Basics provides free access to essential internet services like communication, education, healthcare, employment, farming and more. It helps those who can't afford to pay for data, or who need a little help getting started online. And it's open to all people, developers and mobile operators. With 1 billion Indian people not yet connected, shutting down Free Basics would hurt our country's most vulnerable people. I support Free Basics and digital equality for India. Thank you.
But the real offensive comes only if you scroll down:
But Free Basics is in danger in India. A small, vocal group of critics are lobbying to have Free Basics banned on the basis of net neutrality. Instead of giving people access to some basic internet services for free, they demand that people pay equally to access all internet services even if that means 1 billion people can't afford to access any services.
This, of course, has been Facebook's only stand about getting a billion unconnected Indians online: some access is better than no access .
Critics have argued that Free Basics, which uses zero-rating, a telecom industry term for data that is subsidised for an end user by a third-party, splits the internet into free and paid tiers, and thus violates the principles of net neutrality, which state that all data should be treated equally.
In October, Tim Berners-Lee, the inventor of the World Wide Web, said that consumers should "just say no" to initiatives like Facebook's Internet.org because "programs like that are not the full internet."
"Facebook's claim about this being a small, vocal minority is disingenuous," says net neutrality activist and Medianama editor-in-chief Nikhil Pahwa. "More than a million Indians sent in emails to the TRAI back in April showing their support for net neutrality in the country."
The problem with Free Basics, says Pahwa, is that it's not an open platform. Facebook still reserves the right to approve or reject any service that signs up for it and thus gives Facebook and its partners a competitive advantage.
"This is an attempt by Facebook to mislead people into thinking that those opposing Free Basics do not want access for a billion Indians," adds Pahwa. "But you must remember that there are other alternatives to Free Basics like Mozilla's Grameen Phone programme that offers 20 MB of free data to anyone who buys a low-cost device, that do not violate net neutrality.
Facebook's petition comes on the heels Last week, the TRAI released a consultation paper on zero-rating (which we broke down for you here ), that invited responses from key stakeholders aka telecom operators and the general public by December 30.
The social network, although, had a justification to offer for the campaign. An official respone from a Facebook spokesperson justified the campaign by saying : "Hundreds of millions of people in India use the Internet every day and understand the benefits it can bring. This campaign gives people the opportunity to support digital equality in India."
The spokesperson also said that the programme lets people speak in support of the one billion people in India who remain unconnected, and helps in letting them participate in the public debate that is being held by The Telecom Regulatory Authority of India on differential pricing for data services.
With over a billion people still unconnected to the internet, India is the new battle ground for Silicon Valley giants like Facebook and Google, who would benefit immensely if these people came online and started using their services.
At an event in New Delhi on December 16, Marian Croak, Google's Vice President for Access Strategy and Emerging Markets told the Hindustan Times that the company would support net neutrality as it rolls out access initiatives like Project Loon and RailTel in the country.
Read | How Facebook is changing Internet.org to make it more inclusive
Read | Father of internet wants you to 'say no' to Facebook's Free Basics
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