Google makes app subscriptions easier on Play Store

Google has detailed how it plans to make app subscriptions better on Android 11.

Google introduces vanity codes for app subscriptions.

Google announced new subscription capabilities along with the Android 11 beta launch earlier this month. It has now revealed more details about how it's improving subscriptions for apps.

Google is making it easier to easily redeem codes for users. On Android 11, you'll be able to redeem the code, purchase the subscription and purchase the app from Play Store in just a few simple steps. Google is also launching custom codes or vanity codes that can be redeemed by multiple users.

These vanity codes can also be used for marketing purposes. The vanity code can be placed in ads or social promotions and users can use it to redeem another custom code for the app. More good news for developers. Google will remind users of subscription benefits if they plan on cancelling it. A list with up to four subscriber benefits will be displayed to users.

Google is also making it possible for users to resubscribe to expired subscriptions from the Play Store itself. Another update is that users will be notified of an upcoming price decrease and see the change in Google Play.

Google is making some changes as well for developers. Starting November 1, account hold and restore will become mandatory for all developers. Pause and resubscribe for developers who have subscriptions enabled will be turned on by default. Developers should also make changes to their apps so that they're notified when a user loses access to subscriptions or regains it, and display in-app messages that recognise new purchases.