Threads app is not for news, politics? Then what is it? Instagram CEO surprises with answer

In a surprising move, Instagram CEO, Adam Mosseri, has stated that the Threads app is not meant for news and politics!

| Updated on: Jul 08 2023, 13:44 IST
5 Tech Titans who reacted to Twitter-killer Threads - Jack Dorsey to Elon Musk, check it out
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1/7 On their part, Adam Mosseri, Head of Instagram, posted this note on the Threads app, “Here we go. We have lots of work to do, but we’re looking to build an open, civil place for people to have conversations.” (REUTERS)
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2/7 At the same time, Meta Platforms CEO, Mark Zuckerberg said, "Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what's on your mind.” (AP)
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3/7 Elon Musk - While Musk did not directly talk about the Threads app, the Twitter chief took a dig at Meta CEO Mark Zuckerberg’s comment about how Twitter runs, saying, “It is infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram.” Musk also responded to a meme with a laughing emoji on Twitter which showed a keyboard with copy-and-paste buttons, implying that Threads was just a copycat of Twitter. (REUTERS)
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4/7 Jack Dorsey - The former Twitter CEO and current co-founder of Bluesky Social mocked the similar interface of several Twitter alternatives in a tweet. He wrote, “We wanted flying cars, instead we got 7 Twitter clones.” (REUTERS)
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5/7 Bill Gates - Announcing his arrival on the new microblogging platform, Microsoft co-founder Bill Gates wrote on Threads, “I’m excited to jump into @threadsapp,” while also sharing a GIF of him jumping over a chair. (REUTERS)
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6/7 Carl Pei - Nothing co-founder and CEO Carl Pei has also joined Threads. In his first post, he wrote, “I don’t know if Threads is going to make it or not, but at least it has closed the door for Bluesky.” (Bloomberg)
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7/7 M.G. Siegler - In a tweet, M.G. Siegler, general partner at Google Ventures wrote about Threads, “Sort of strange that Instagram is about to launch Threads to try to eat Twitter just as Retro is starting to eat Instagram Stories…” (Google Ventures)
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Shockingly, Instagram CEO discourages news and politics on new Threads app. (REUTERS)

Instagram CEO, Adam Mosseri, has surprised everyone with his recent statemenet about the new Threads app He has indicated that Threads is not meant for news and politics. During a conversation with The Verge, Mosseri expressed that politics and hard news bring about too much scrutiny, negativity, and risks to the app's integrity.

According to Mosseri, Threads will not actively promote or encourage politics and hard news. He believes that there are already plenty of vibrant communities on Instagram, such as those focused on sports, music, fashion, beauty, and entertainment, that don't require involvement in politics or hard news. Mosseri's perspective is likely influenced by his experience overseeing Facebook's News Feed.

In recent times, the parent company of Instagram, Meta, has tried to distance itself from news and politics and its role in promoting questionable content. They have reduced the amount of political content users see on Facebook and even removed the word "News" from the Facebook Feed's name. Additionally, when faced with a new Canadian law requiring payment for local news, Meta stated that they would remove news from Facebook and Instagram in the country.

Mosseri later clarified his stance, stating that Threads will not discourage or downgrade news and politics, but they won't actively seek them out like Facebook has done in the past. He admitted that Facebook made promises to the industry too quickly in the early 2010s and doesn't want to repeat those mistakes.

While Threads may be seen as Instagram's response to Twitter, Mosseri has bigger plans. In line with Meta CEO Mark Zuckerberg's goal of reaching 1 billion users, Mosseri aims to create a public square for communities on Instagram that weren't drawn to Twitter and for those on Twitter and other platforms who seek a more positive space for conversations.

Threads was launched recently and has already surpassed 70 million signups. However, the app's vibe is different from Twitter, as it only offers an algorithmic feed filled with celebrities and brands.

In short, Mosseri wants Threads to be a platform focused on communities and conversations, but without the emphasis on news and politics that can bring about negativity and risks.

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First Published Date: 08 Jul, 12:26 IST
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