TikTok donates ₹5 crore to NGOs for Covid-19 relief
The short video making app owned by ByteDance, has donated 5 crores to Swades Foundation and CRY (Child Rights and You).
TikTok might not be having its best days lately because of all the news around YouTube, content moderation, Google Play app ratings and more. However, it is indeed continuing to donate for a good cause in India. The short video making app owned by ByteDance, has donated 5 crores to Swades Foundation and CRY (Child Rights and You), pushing them more to help underserved communities impacted by Covid-19.
This comes as a part of the campaign #EveryViewCounts wherein TikTok hosted live sessions by celebrities and content creators for spreading awareness about the cause. “During these difficult times, we continue to do our part by supporting organizations working towards providing relief to communities impacted by the pandemic. The teams at Swades Foundation and CRY strive to support the underprivileged sections of society and make a direct impact on their lives. It has been humbling and inspiring to see the participation of the TikTok community in the #EveryViewCounts campaign to spread awareness about the cause. We hope that our contribution of INR 5Cr helps them in their Covid-19 relief efforts," said Nikhil Gandhi, India Head - TikTok.
The LIVE sessions were hosted from April 25 to May 8 wherein artists and creators such as Genelia D’Souza, Ashish Chanchlani, Remo D’souza, Ankit Tiwari, Mika Singh, Honey Singh, David Warner, Yuzvendra Chahal hosted sessions to inspire the users of the platform.
“We are happy to partner with TikTok in this endeavor to help impacted communities during these unprecedented times. Building livelihoods and helping the community become self-reliant is of utmost priority for us now. We have been in constant touch with our communities since the lockdown and are helping, especially the Adivasi families with food and daily essentials. We look forward to a stronger and a continued association with TikTok as we embark upon this journey to rebuild the lives of people in rural Raigad,” said Ronnie Screwvala, Founder, Swades Foundation.