Twitter flies at 30,000 feet

Lufthansa has designed an online tool to allow air travellers to share updates during their journey via Twitter and Facebook. Lufthansa even plans to support MySkyStatus with a marketing campaign.

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Dubbed MySkyStatus, the application takes users' flight information, including departure and arrival data, and matches it to Lufthansa's feed of airline traffic. The result: automated tweets or Facebook status messages when flights take-off and land, as well as updates en route.

As quoted in media, 'Lufthansa digital agency Profero in New York devised the tool, available for any flight, as a simple way to prove the brand's differentiation, which is its 'passion for precision,' says Profero North America CEO Wayne Arnold.

Lufthansa plans to support MySkyStatus with a marketing campaign, and it is considering integrating that effort with the booking engine on Lufthansa.com.