Britzo launches iVVO smart feature phones, Android Go smartphones in India, prices start at ₹649

A new entrant in the Indian market, BRITZO launched its smartphone brand "iVVO" on Tuesday, followed by the rollout of eight smart 2G feature phones segmented across five product categories .

As part of the company's "Make in India" intiative, the company launched five feature phones in five categories of BEATZ, PRIMO, SELFEE, TUFF, and VOLT. All of the launched products are priced from ₹649 to ₹5,999.

"BRITZO has recognised critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are confident that the brand will emerge as the flag-bearer of digitization in rural India," Pradipto Ganguly, CEO and Co founder of BRITZO, said in a statement.

Features like multilingual support with over 22 Indian languages, phone-based WhatsApp, Wi-Fi tethering, facial recognition and shatterproof smartphone screens are aimed at the rural population, BRITZO said in a statement.

The company also launched its first 4G feature phone "Skipper" along with two Android Go 4G smartphones as part of their "Storm" series.

"Storm Lite" and "Storm Pro" with Android Oreo (Go edition) will be launched with 8-megapixel front camera with dual selfie flash, 8-megapixel rear camera with flash and auto-focus, shatterproof screen and face unlock.

"Storm Lite" is priced at ₹4,999 and comes with 1GB RAM and 8GB storage. "Storm Pro" houses a 2GB RAM and 16GB onboard memory and is priced at ₹5,999.

The company said it would set up an assembling unit in Greater Noida and is planning to mobilise ₹100 crore towards the "Make in India" initiative.