Apple and AI? Just check what is in iOS 18 for iPhones

Apple virtually never uses the term artificial intelligence (AI). And now, it is rumoured to bring generative AI to iPhones in iOS 18, and aims to enhance Siri and other automation features.

| Updated on: Oct 20 2023, 13:46 IST
Google Pay launches 5 new lending products for consumers and merchants in India; Know them all
iPhone 15 Plus
1/6 At the Google for India 2023 event, the tech giant announced multiple India-centric announcements, ranging from AI, online safety, accessibility to small businesses, to Pixel phones. Google also launched 5 different lending products in India for both consumers and merchants by collaborating with banks and NBFCs. These credit services are aimed at addressing the credit gap in India. (Shaurya/HT Tech)
image caption
2/6 Earlier this year, Google Pay added the facility to add Rupay credit cards to the app, and using them to seamlessly make payments via UPI.  Extending this functionality further, in collaboration with its PSP ICICI Bank, users can now avail credit lines from banks on UPI, and use it to make payments via Google Pay in the same way that they would with a UPI payment.  (Shaurya/HT Tech)
image caption
3/6 Personal loans have been available on Google Pay for the last few years in collaboration with its partner DMI Finance. This portfolio is expanding with Axis Bank making its personal loans available on Google Pay, with more partners to follow shortly.  (Shaurya/HT Tech)
image caption
4/6 Expanding the portfolio of merchant loans: On the merchant side, Google announced its new partnership with ICICI Bank and seamless repeat loans powered by Indifi.  (Shaurya/HT Tech)
image caption
5/6 Merchants often require smaller ticket loans and simpler repayment options. To address this, Google Pay is enabling on its platform, sachet loans in collaboration with DMI Finance. These start as low as Rs. 15000 and can be repaid with easy repayment options starting at just Rs. 111. This offering is aimed at bringing ease and convenience to SMBs.  (Shaurya/HT Tech)
image caption
6/6 Google Pay is enabling a credit line for merchants in partnership with ePayLater. This product will help solve the working capital requirements of merchants. Merchants can use this line across all online and offline distributors to buy their stock and supplies and grow their business.  (Shaurya/HT Tech)
iPhone 15 Plus
icon View all Images
Apple iOS 18 will likely introduce generative AI features for iPhones. ( Representative image) (Shaurya Tomer/HT Tech)

Apple is reportedly gearing up to introduce generative AI capabilities to its iPhone and iPad lineup, with expectations of seeing these features as early as iOS 18. Jeff Pu, an analyst covering Apple's supply chain for Hong Kong-based investment firm Haitong International Securities, speculates that this development could occur no earlier than late 2024.

Based on his supply chain investigations, Pu suggests that Apple will set up several hundred AI servers in 2023, with more to follow in the subsequent year. The tech giant is planning to utilise a blend of cloud-based and "edge AI," which emphasises on-device data processing. However, the rollout of generative AI will be marked by a careful consideration of how personal data is handled, aligning with Apple's commitment to customer privacy.

We are now on WhatsApp. Click to join.

Not sure which
mobile to buy?

What's in Store for iOS 18?

Should Apple meet its late 2024 target, the generative AI features might find their way into iOS 18 and iPadOS 18. Specific use cases for this technology remain a mystery, but there's been speculation that Apple intends to incorporate large language models into Siri. This would empower users to automate complex tasks, likely through deeper integration with the Shortcuts app. The feature could potentially be included in an iPhone software update next year, potentially becoming a part of iOS 18, MacRumors reported.

Challenges and Competition in the Generative AI Space

Notably, supply chain analyst Ming-Chi Kuo expressed doubts about Apple's generative AI readiness, noting that it lagged behind competitors. This leaves the possibility that the technology may not be available until 2025 or beyond.

Generative AI has seen a significant surge in popularity, particularly since OpenAI unveiled ChatGPT, a chatbot capable of human-like responses and much, much more quickly at that. Competitors like Google and Microsoft have followed suit with similar chatbots. In Apple's case, Mark Gurman of Bloomberg mentioned internal testing of a "ChatGPT-like" chatbot, but a clear public release strategy has yet to be devised.

Apple has openly acknowledged its interest in generative AI, as seen in recent job listings on its website. Apple CEO Tim Cook emphasised the company's commitment to handling this technology thoughtfully due to concerns about misuse, bias, and hallucination.

So, exciting AI features might be coming to your iPhone, but you might need to wait until 2024, or maybe even later. Apple wants to make sure it's safe for everyone. And notably, Apple never rolls out anything new without substantial R&D and that is the reason why it has not launched a foldable smartphone even though arch rival Samsung has been rolling out one for years. However, now it is being reported that Apple is working on a foldable iPad that can be folded into an iPhone-like size.

Follow HT Tech for the latest tech news and reviews , also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 20 Oct, 13:34 IST