# Facebook's 'Premium Video Ads' will soon fill your News Feed (HT Tech) > The social networking giant would gradually introduce the 15-second video ads to its 1.23 billion strong userbase, following a three-month trial run. # Facebook's 'Premium Video Ads' will soon fill your News Feed ## The social networking giant would gradually introduce the 15-second video ads to its 1.23 billion strong userbase, following a three-month trial run. Mar 15 2014, 11:16 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![image caption](https://images.hindustantimes.com/tech/rf/image_size_800x600/HT/p1/2012/08/23/Incoming/Pictures/918050_Wallpaper2.jpg) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By ANI Facebook has announced that it would soon roll out Video Ads to users' News Feed, which would auto-play without sound. The social networking giant would gradually introduce the 15-second video ads to its 1.23 billion strong userbase, following a three-month trial run. According to Cnet, the new ads, dubbed 'Premium Video Ads,' have been modeled after television spots and would cost advertisers anywhere from 1 million dollars to 2.5 million dollars per day. Also read click here. The ads, which would be shown at specific intervals during the day, would play without sound when they appear on the screen, but when tapped, they would expand into full-screen mode and play sound. Facebook said that users could expect to see the new ads in their Web and mobile News Feed over the next few months. The report said that unlike the other ads on Facebook, Premium Video Ads are being vetted for creative quality and 'watchability' before they reach users' feed. 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