Google eases Play Store rules for a gamified loyalty program
Google India launched a web resource called How Google Play Works, which is a repository of useful information and best practices to enable developers to continue delivering innovative and secure apps and games to people around the world.
Google on Thursday announced that it is clarifying and simplifying its Play Store policies pertaining to the gamified loyalty program in a bid to provide more clarity to game developers and help them design better games for their users.
“App developers in India are actively building uniquely Indian features and services. One example is the use of mini-games, quizzes and other gamification techniques to delight users and convert them into loyal customers. These experiences are often launched during important festivals and sporting events, and getting it right within the specific time window is critically important,” Suzanne Frey, Vice President, Product, Android Security and Privacy wrote in a blog post.
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The Google executive said that the company has updated its policy guidance on gamified loyalty programs that are based on a qualified monetary transaction in the app and offer prizes of cash or other real-world value. The update provides more clarity on policy requirements for loyalty program disclosures and features.
For instance, the policy provides updated guidance on the use of features such as a spin-the-wheel experience, a guessing game, or a 1:1 points redemption to drive loyalty.
“While we do not allow Real Money Gambling apps on the Play Store in India, we remain committed to engaging with industry and government bodies as they deliberate on measures that will best support this industry,” Frey added.
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In addition to this, Google India launched a web resource called How Google Play Works, which is a repository of useful information and best practices to enable developers to continue delivering innovative and secure apps and games to people around the world. In addition to that, it contains India-specific details on programs that local developers can leverage to find success and scale.
For users, this site will help to demystify key aspects of the Google Play platform and explain how the company focuses on user security and protection.
“As India's digital ecosystem continues its exponential growth, we consider ourselves fortunate to play a part in its success. We are committed to enabling a trusted ecosystem and being responsive to the needs of India's entrepreneurs as they build innovative and engaging experiences for consumers around the world,” she said.
The announcement comes months after Google first removed and then restored Paytm back on its Play Store owing to issues with Paytm's fantasy games offerings. Shortly after, Google had published a blog post highlighting the Play Store's policies on gambling without making a mention of the Paytm fiasco.
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