Netflix to roll out TikTok-like short clips for kids | Tech News

Netflix to roll out TikTok-like short clips for kids

Netflix is rolling out a TikTok-like feature aimed at kids, its latest bid to attract younger viewers to its platform and help them discover programming.

By:BLOOMBERG
| Updated on: Aug 21 2022, 21:47 IST
Netflix's “Kids Clips” feature has started appearing on Netflix’s iOS app.
Netflix's “Kids Clips” feature has started appearing on Netflix’s iOS app. (Pixabay)

Netflix Inc. is rolling out a TikTok-like feature aimed at kids, its latest bid to attract younger viewers to its platform and help them discover programming. 

The “Kids Clips” feature, appearing on Netflix's iOS app, will show short videos from the company's existing library of children's programs and movies. Netflix plans to add new clips daily based on its current and future offerings. 

You may be interested in

MobilesTablets Laptops
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
27% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

The video-streaming giant is experimenting with new features that can expose customers to more titles in its catalog. The move is also an attempt to reach the kind of viewers who might normally watch TikTok or short clips on YouTube.

Also read
Looking for a smartphone? To check mobile finder click here.

The effort, which Netflix referred to as a test, builds on an earlier feature called “Fast Laughs” that spotlights comedy clips. It launched earlier this year. Netflix also has created rankings of its most popular titles, giving users another way to find shows they might like. 

The kids' feed will resemble Fast Laughs, but the videos will be viewed horizontally -- as opposed to vertically -- and will take over the entire screen. Kids will only be able to watch 10 to 20 clips at a time. 

The feature will begin rolling out this week in the U.S. and Spanish-speaking countries in Latin America, as well as markets such as Canada, Australia and Ireland. Netflix confirmed the launch of the new feature after its presence was discovered in hidden code by iOS developer Steve Moser and shared with Bloomberg News.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 09 Nov, 15:39 IST
Tags:
NEXT ARTICLE BEGINS