Pebble adds new premium Steel watch to its crowdfunding campaign

One week after returning to Kickstarter in order to sell its second-generation smartwatch, the company is adding a new premium ‘Steel' version to the product lineup.

By:AFP
| Updated on: Mar 04 2015, 11:46 IST
image caption
The-Pebble-Time-Steel-Smartwatch-Photo-AFP

One week after returning to Kickstarter in order to sell its second-generation smartwatch, the company is adding a new premium 'Steel' version to the product lineup.

Pebble is poised to set a new world record for a Kickstarter project. The campaign for its new color screen plastic smartwatch, the Pebble Time, has only been running for seven days, yet it has already secured $12.4 million in pledges and attracted 54,888 backers.

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The world record is currently held by the Coolest Cooler, a smart, mobile device-connected food and drink cooler which raised $13.28 million in August -- stealing the record from the original Pebble smartwatch in the process.

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But the speed at which Pebble has been securing backers has been astounding. Within two hours of going live, the campaign had snagged over $2.6 million in funds and over 13,000 supporters and now, following the reveal of an all-metal 'Steel' version of the watch at the Mobile World Congress, interest is expected to spike once again.

The Pebble Time Steel features a stainless steel casing and a choice of stainless steel or leather strap, a potential 10-day battery life and a color touch screen.

Early Bird backers can snap one up for $250 during the campaign, but the watch will cost $299 when it officially goes on sale later this year. That makes it more expensive than a Moto 360 Android Wear watch but $50 less than an entry level Apple Watch, however, unlike its rivals, it works perfectly well with either an Android or Apple smartphone.

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First Published Date: 04 Mar, 11:37 IST
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