Wynk Music leads with highest daily active users in India

Airtel’s Wynk Music recently saw a 75% surge in number of users streaming regional music which highly contributed to the user growth.

By: INDO ASIAN NEWS SERVICE
| Updated on: Aug 20 2022, 18:11 IST
Wynk Music subscription comes bundled with Airtel prepaid and postpaid plans.
Wynk Music subscription comes bundled with Airtel prepaid and postpaid plans. (Wynk Music)

Riding the wave of increasing demand for regional music, Wynk Music has become the top music app as per daily active users (DAUs) in India, the company claimed on Wednesday quoting data analytics platform App Annie.

The OTT music streaming platform, owned by Airtel, said regional music was a key growth driver and accounted for 26 per cent of the over three billion monthly streams on the platform.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
23% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

Overall, there has been 75 per cent surge in number of users streaming regional music. Bhojpuri, Marathi, Kanadda, Telugu, Gujarati and Odia songs have seen over 150 per cent growth and are also popular outside their home states.

Also read
Looking for a smartphone? To check mobile finder click here.

"Wynk's deep catalogue of songs, combined with a holistic understanding of our customer's preferences, allows us to build an incredible product. Airtel users get free subscription to millions of songs in Wynk through the 'thanks program'," Adarsh Nair, Chief Product Officer, Bharti Airtel, said in a statement.

Bollywood and international music also continue to be the big categories on the streaming platform. Launched in September 2014, Wynk Music crossed 100 million installs in January 2019.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 28 Nov, 17:35 IST
Tags:
NEXT ARTICLE BEGINS