Fitbit launches Charge 5, gets Will Smith as its ambassador
Apart from announcing Hollywood actor Will Smith as the the new brand ambassador, Fitbit also launched it Charge 5 fitness tracker.
Fitbit hosted its annual fall event today wherein it launched the Fitbit Charge fitness tracker. Fitbit also announced that Hollywood superstar Will Smith is their new ambassador. As part of the partnership, Fitbit and Will Smith have teamed up to create exclusive content across social, Fitbit Premium, and the upcoming YouTube Originals docuseries, “Best Shape of My Life.”
The Fitbit Charge 5 succeeds the Fitbit Charge 4 that was launched last year and it comes with tons of features that are aimed at helping users keep a track of various parameters pertaining to their health. The list includes sleep tracking, sleep tracking, menstrual health tracking and heart-rate tracking features among others.
With Charge 5, Fitbit has also introduced something called the ‘Daily Readiness Score'. Daily Readiness Score is an aggregated score that is calculated based on a variety of parameters that are measured by a Fitbit device. It uses a user's activity, heart rate variability (HRV) and recent sleep to assess when they're ready to push themselves physically or in other words if they should workout or prioritise recovery.
Fitbit says that by wearing a Fitbit device daily (including while sleeping), users will receive a personalised score each morning along with details on what impacted it, with suggestions like a recommended activity level and Premium content to help them make the best decisions for their body and make their workouts more efficient.
While Charge 5 is the first Fitbit device to get the Daily Readiness Score, it is not the only device that will get this feature. Fitbit said that the Daily Readiness Score will be available in the Fitbit app for Premium members with Fitbit Sense, Versa 3, Versa 2, Charge 5, Luxe and Inspire 2 devices and that it will be available soon in 18 languages to Premium members globally with compatible devices in the Fitbit app.
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Fitbit Charge 5 price and availability
As far as the price and availability are concerned, the Fitbit Charge 5 is available for pre-orders in Steel Blue, Platinum Black, Graphite Lunar White and Gold colour variants at price of $179.95 ( ₹13,351 approx.) at Fitbit.com and global retailers. You can also change the strap of the Charge 5. The Infinity Band in, Black, Lunar White and Steel Black colour variants will be available for $29.95 ( ₹2,222 approx.), while the Horween Leather Bands in Black and Plum colour variants will be available for $49.95 ( ₹3,705 approx.), and Hook & Loop Bands will be available in Charcoal and Coastal Blue will be available at a price of $34.95 ( ₹2,593 approx.). Similarly, the Sports Bands will be available in Black, Frost White, Deep Sea, Frosted Lilac and Black Cherry colour variants will be available for $29.95 ( ₹2,222 approx.).
As far as the availability in other markets are concerned, Fitbit says that the Charge 5 will be available across the globe this fall. The company, however, did not share the price and availability in India.
Fitbit Charge 5 specs and features
The Fitbit Charge 5 comes with a colour display with Always-on-Display mode. It comes with a built-in GPS and up to seven days of battery life. It comes with an EDA scan app for stress monitoring, over 20 exercise modes and support for smart track functionality, and silent alarms and smart wake functionality. It also comes with ECG app and skin temperature tracking feature along with SpO2 monitoring feature, 24*7 heart pulse tracking feature, Google Fast Pair for Android users and smart notification functionality. It also features Fitbit Pay.
Fitbit said that the content that they produce will feature a variety of health and wellness programs that focus on both physical and mental aspects of strength. “Through video sessions featuring Will and his training team, Premium members can join along this journey through workouts, mindfulness sessions and more with everything from HIIT and strength training, to yoga and meditation,” Fitbit said. The first session will be launching on September 27.
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