Zenith Computers? Do you recall the name? Back in the early 2000's when India's PC market was growing, Zenith was a household name, selling Windows PCs. Zenith had quietly disappeared from the PC market suddenly after the industry witnessed a shift towards portable PC segments. Guess what? Zenith is coming back to India and this time, it has detailed its plans to be a competitive name in India's PC market.
“Zenith's re-entry this year is in line with its growth strategy, which is carefully tailored to suit current market requirements. The revival of the brand is believed to be driven by a slew of high-end, performance-based equipment and devices, targeted towards new-age enterprises, and individual consumers who are on the lookout for exceptional products to meet their everyday requirements,” says the company in an official release.
However, the brand will partner with a group called SG Group to restart its PC business in the country. “SG Group, a well-established business conglomerate with over 25 years of experience in a variety of industries, including consumer electronics, durables, and telecom, will now provide the leadership to Zenith. With world-class talents and skills available aboard, the company is getting ready to disrupt the fastest-evolving laptop and PC space with its high-on-innovation DNA,” says the company.
Sadly, there's no proper announcement date for the first products with the Zenith name to make an entry into the market. Hence, you will need to keep an eye for all the updates related to this topic.
“We are extremely delighted to be making a comeback at such an exciting time. The computer and laptop segment is poised for technology-led transformation, and we are confident in our ability to leverage our existing capabilities to fill in the gaps in the affordable segment of the business and to further evolve the market with the latest innovations. There is a huge latent need gap existing in the market currently, where Zenith will offer the most relevant solution to redefine the prevailing UI/UX. Our comeback demonstrates our unwavering commitment to providing the best products to the country's rapidly expanding customer base,” quotes the management of SG Group.
While it is nice to see Zenith make its comeback to the PC industry, the times have changed vastly in the country. Other the PC giants such as HP, Lenovo, Dell, Asus, and Apple, India is witnessing an emergence of new smartphone brands stepping into the PC business. Companies such as Xiaomi, Infinix, Realme and a few others are already selling affordable Windows PCs, while other brands like Nokia and Vaio have re-entered by licensing their names to manufacturers.
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