Apple Inc said on Wednesday that in the coming weeks it will start enforcing a new privacy notification rule that digital advertising firms such as Facebook Inc have warned will hurt their sales.
Apple said the notices will become mandatory when its iOS 14.5 operating system becomes available in the coming weeks, though it did not give a precise date.
The one-time notices will require an app developer to ask a user’s permission before the app tracks activities “across other companies’ apps and websites.” Digital advertising industry experts have said the warning could cause many users to decline permission.
Apple has said that it is providing developers with alternative advertising tools ahead of the change. One tool provides a way for advertisers running app installation ads to see how many people installed an app after the ad campaign without divulging information on individual users.
Another tool called private-click management gives advertisers a way to measure when a user clicks an ad inside an app and is taken to a web page, but without revealing data about the individual user.
ALSO READ: Mark Zuckerberg now says Facebook will benefit from iOS 14 privacy changes
Although the tools are intended to be used by software developers, Apple added information about them to one of its privacy guides for consumers on Wednesday.
Facebook had said in December that it planned to show the pop-up notification because it did not want Apple iPhone users to lose access to its apps.
Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.