IFA 2022: Asus Zenbook 17 Fold, LG OLED Flex bendable TV, Samsung's Bespoke lineup, and more

Europe's largest electronics fair 'IFA 2022' is here and several companies are said to be participating in the event including Samsung, Asus, LG, and more. It can be known that IFA 2022 will be held in Berlin, Germany for 5 days from September 2 to September 6. However, the event actually starts today, September 1, with many companies showcasing a preview of what's about to come next. "At this year's IFA, Samsung Electronics will introduce its Bespoke premium lineup "Bespoke Infinite" which was released in Korea earlier this year. It will release the Bespoke Infinite in December," according to the information provided by ANI. While Asus comes up with Zenbook 17 Fold OLED, LG showcases OLED Flex- a 42-inch bendable TV at the event. Here is all you need to know about the products:

Samsung Electronics' Bespoke lineup

Samsung Electronics announced the release of a new Bespoke product lineup in Europe. Consisting of the Bespoke AI laundry lineup, the Bespoke AI Oven and the Bespoke Infinite Line, the new lineup will enter the European market in coming months. The Bespoke AI laundry lineup is equipped with eco-conscious technologies to reduce the release of microplastics from clothing, which was developed in partnership with activewear brand Patagonia. Available this month, the Bespoke AI Washer comes with a wash course that reduces microplastic emissions from clothing by 54 percent by using filter technology to capture these damaging plastic particles.

Launching in October in the European markets, the Bespoke AI Oven comes with intelligent features that make cooking a healthful experience. Cooking with steam has long been associated with healthy cooking, and the Bespoke AI Oven comes with various steam cooking functions to prepare nutritious steamed dishes. While the Bespoke Infinite Line will make its global debut, including in Europe and the U.S., starting with the launch of 1 Door refrigeration, which comes in a fridge, freezer and wine fridge, this year.

Asus Zenbook 17 Fold OLED

Asus has announced the Zenbook 17 Fold OLED (UX9702), while uncovering its inspiration, design story, specifications, pricing and availability during its Zenbook 17 Fold OLED virtual launch event. This foldable 17.3-inch laptop will be available worldwide on www.asus.com starting August 31, 2022 at prices starting from US$3,999 (excluding taxes). This laptop was first presented at CES 2022, has a unique design that allows two configurations of the OLED display in a single device. A large 4:3 17.3-inch 2.5K touchscreen folds in the middle to create two 3:2 12.5-inch 1920 by 1280 displays, giving Zenbook 17 Fold OLED a unique form factor offering great versatility.

When combined with the full-size ASUS ErgoSense Bluetooth keyboard and touchpad, the folding design allows multiple versatile usage modes. Zenbook 17 Fold OLED will be available for hands-on demonstrations in the ASUS booths during IFA 2022, alongside a full array of innovations. Products available for hands-on testing in the ASUS IFA booth include consumer, gaming, creator, commercial and smart health solutions.

The laptop comes with 12th Generation Intel Core i7 U-Series processors, Intel Iris Xe graphics, Intel WiFi 6E, up to 16 GB RAM and a fast 1 TB PCIe 4.0 SSD. For connecting to peripherals, there are two convenient Thunderbolt 4 ports, which support fast charging of the 75 Wh battery, and connections to external displays. "At IFA 2022, ASUS shared the availability to order its 17.3-inch foldable OLED Intel Evo-certified laptop, a 2-in-1 Windows 11 PC, the ASUS Zenbook 17 Fold OLED," the company said.

3. LG OLED Flex bendable TV

LG Has showcased a bendable TV. The LG OLED Flex has a 42 inch display with support for 4K visuals and 1 120Hz refresh rate. LG Electronics will also release a new shoe care appliance in 14 years since it installed a shoe care function at the bottom of the drum washing machine, according to ANI. "LG Electronics said on Tuesday that it will introduce a new premium shoe care solution "LG Styler Shoe Case and Shoe Care" at the IFA 2022 to be held in Berlin, Germany on September 2," the ANI report informed. LG Electronics will also introduce its new product "2-door bottom freezer refrigerator.