Amazon adds new free section to Fire TV main menu

Amazon Fire TV has made it easier for you to find what’s free to watch on the platform. The company has added a new “free” tab to the main Fire TV navigation bar and under this tab users will be able to browse through content you can watch free of charge. You will have to deal with ads, yes, but you can watch free content from apps like Pluto TV, Tubi, Crackle, IMDb TV, the CW and the Amazon News app.

“Over the past year, we’ve received great feedback from Fire TV customers about their growing interest in watching free content and their desire for an easier way to find the free content that is available on Fire TV,” Amazon’s Michael Polin wrote in a blog post.

“We wanted to build a curated experience that provides a simple way for customers to find movies and shows they love while also highlighting apps that offer free to watch content they may not have known about,” Polin added.

Amazon has said that the free tab will be refreshed regularly and cycle in new content and themes. 

Most of the free tab is a collection of “curated and thematic rows of movies and TV shows from our content providers. It also features a set of personalised, recommended rows of free movies and TV shows across categories like new, trending, and popular, as well as a dedicated row for news content powered by the News app on Fire TV,” Amazon said.