Croma on Tuesday announced a partnership with Amazon India. As a part of this partnership, the two companies will launch Croma Fire TV Edition Smart LED TVs in India. The newly launched smart TVs are available in screen sizes varying from 32-inch to 55-inch and they will be across all Croma stores in India, on croma.com and on Amazon.in at a starting price of ₹17,999.
As far as the features are concerned, the new range of Croma Fire TV Edition Smart LED TVs are powered by a quad-core CPU and a multi-core GPU. They offer dual-band Wi-Fi and feature along with two HDMI inputs on 2K, three HDMI inputs on 4K, and multiple input/output options. They are available in all sizes varying from 32-inch to 55-inch and in 2K and 4k variants. While the 2K variants come with HD Ready and FHD picture quality, the 4K variants offer Ultra HD picture quality with over 8 million pixels and videos at up to 60 fps.
These newly launched TVs come with a built-in Fire TV experience, which includes having over 5,000 apps such as Amazon Prime Video, Netflix, YouTube, Disney+ Hotstar, Zee5 and SonyLiv among others. These new TVs also come with an Alexa-powered voice remote. Additionally, they feature support for Dolby Vision and Dolby Atmos technologies.
“Amazon and Croma have a history of working together and offering Amazon Devices to customers across India through their offline stores. Today we take this partnership to a new level. The new range of Fire Edition Smart TVs by Croma delivers an incredible user experience, excellent picture quality and immersive sound experience that gets better every day with Alexa,” Parag Gupta, Head of Amazon Devices, India said on the occasion.
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