Shinco launches a new 43-inch 4K smart TV in India, priced at ₹20,999

Shinco, an Indian TV brand, has launched a new 43-inch 4K smart TV. Bearing model number S43UQLS, smart TV is priced at ₹20,999. It is available online via the company’s official website and Amazon India.

Apart from 4K resolution, Shinco S43UQLS smart TV comes with Bluetooth connectivity and dbx-TV audio technology. The smart TV runs on Android 9.0.

Shinco S43UQLS smart TV features HDR10 and 3840x 2160 screen resolution with Quantum Luminit Technology. The onboard dbx-TV audio is said to help improve sound quality. TV has 20W speakers. Other optimisations for audio include a “Total Volume” which aims to even the loudness in audio. The Total Surround aims to help give a surround sound-like experience.

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The Shinco smart TV runs on Android-based UNIWALL-UI custom interface. It comes with support for various OTT applications such as Hotstar, Zee5, Netflix, Prime Video, and YouTube, among others.

The company claims its custom UI offers brings 1500000+ hours of content along with a Movie Box App which features over 7000 free movies from 16 different languages and multiple genres.

Shinco’s new TV will compete with Thomson’s new smart TVs. Thomson has launched as many as three new smart TVs in India with prices starting at ₹24,999 (for the 43-inch model).

Thomson’s new TV features MEMC (motion estimation, motion compensation) for a better visual experience. Other viewing optimisations are available through Dolby Digital Plus and Dolby Vision. The smart TV also supports HDR 10 support. The screen supports 3840X2160 pixels resolution.

Other important features of the smart TV include MediaTek quad-core processor and 30W built-in speakers. The Android-based smart TV comes with a shortcut key to Netflix, Prime Video, YouTube, and Google’s Play Store. You can find out more about Thomson’s new Oath Pro TV series here.

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