Netflix Heads Up! Game is here with decks from Stranger Things, Squid Games and more; just check this

    Netflix has launched a party game inspired by the popular Heads Up! App called Netflix Heads Up! The game will feature 28 different decks from popular Netflix series like Stranger Things, Squid Games, Bridgerton and more.
    By: HT TECH
    | Updated on: Aug 26 2022, 14:08 IST
    Netflix, Hulu, HBO Max, Amazon Prime, YouTube killing off the music streaming business
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    1/6 Published in INFORMS journal, 'Marketing Science', research revealed that the consumption of audio music streaming was significantly reduced due to people being locked inside their homes. (Unsplash)
    2/6 People have instead turned to video platforms such as Netflix, Hulu, HBO Max and Amazon Prime as a means of keeping them entertained and engaged. (Unsplash)
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    3/6 According to Jaeung Sim of Korea Advanced Institute of Science and Technology (KAIST), "On average, audio music consumption decreased by more than 12% after the World Health Organization (WHO) pandemic declaration on March 11, 2020. As a result, during the pandemic, Spotify lost $838 million of revenue in the first three quarters of 2020, our results show that human mobility plays a much larger role in the audio consumption of music than previously thought." (Unsplash)
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    4/6 The study was conducted by Sim alongside Daegon Cho also of KAIST, and called ‘Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption’. It determined the nature of changes by looking at the streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily mobility data in those areas. (Unsplash)
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    5/6 Telang of Heinz College at CMU said "Despite the common expectation that the pandemic would universally benefit online media platforms, we found that it adversely impacted music streaming services, our findings imply that the substantially changing media consumption environment can put streaming music in a fiercer competition against other media forms that offer more dynamic and vivid experiences to consumers." (Unsplash)
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    6/6 The study revealed that the consumption of music had a direct correlation with lockdown restrictions associated with COVID-19 and the time spent at home. (Unsplash)
    Netflix Heads Up
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    Netflix has launched a party game called Netflix Heads Up! Where people can choose cards from up to 28 different decks around Netflix originals like Stranger Things, Squid Games, Bridgerton and more. (Netflix)

    Making its entry to social or party themed mobile games, Netflix launched its own version of the popular Heads Up! app. Known as Netflix Heads Up!, the game was released on August 23 for both Android and iOS platforms. The streaming giant describes the game as an exclusive version of the original game but with special categories to let players test out their Netflix IQ. The game features 28 different decks from popular series like Stranger Things, Squid Games and Bridgerton as well as Netflix social channels like GEEKED and Strong Black Lead.

    Launching the game, Netflix stated on its blog site, “Today, we are globally launching Netflix Heads Up!, an exclusive version of the popular mobile game for all Netflix members with Netflix-inspired decks. The game is a twist on charades where players have to guess the words on another player's forehead before the one-minute timer runs out”.

    Netflix Heads Up! launches globally

    The game will be available to download for anyone that has a Netflix subscription. That means globally 220 million people can play the game right now. To make the game more accessible, Netflix has added 15 languages to the game including French, German, Italian, Japanese, Korean, Portuguese (Brazil) and Thai. Apart from Netflix-themed decks, an entertainment category has also been added to the game. These include genres like romcom, true crime and more.

    The game is a digital take on the popular party game Charades or Who Am I, where players get a random note with the name of a character, movie, personality and stick it to their forehead so everyone else except them can see it. Then, the player must figure out what's written based on the prompts and clues given by others.

    This becomes the 27th game in Netflix's game catalog. Previously the company has released popular titles like Stranger Things 1984, Moonlighter and Into the Dead 2. The company has previously stated that it wishes to release 50 games by the end of the year 2022.

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    First Published Date: 26 Aug, 14:08 IST
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