Airtel’s Wynk Music crosses over 75 million downloads
13% of Wynk Music’s active users come from rural India.
Wynk Music -- the over-the-top (OTT) music application from Airtel -- on Monday announced that it has crossed 75 million app installations.
"Affordable smartphones and increasing penetration of high-speed data services will continue to add to the uptake of music and other content on mobile devices," Sameer Batra, CEO, Wynk, said in a statement.
Launched in 2015, the platform has a collection of over three million songs, including music in 12 Indian regional languages.
"While overall music from Bollywood continued to rule, it was Indian regional music streams on Wynk that stole the show and grew by over 100 per cent," the company said.
Music in languages such as Tamil, Telugu, Punjabi and Kannada accounted for a majority of the growth in the regional content. In addition to this, 13% of Wynk Music's active users now come from rural India and contribute to nearly 10% of the overall daily streams. These customers too looked up for content in their local languages.
User interest in international music also continued to grow. Users particularly from Tier 2 & Tier 3 cities drove a lot of streaming thanks to increasing familiarity with artists via social media.
Contributing over 3% of the overall music streaming, the remixed versions of Bollywood classics continued to grow popular on the streaming platform.