Apple plans to develop electric car: Report

US tech giant Apple is working in secret to create a company-branded electric vehicle, according to the Wall Street Journal.

US tech giant Apple is working in secret to create a company-branded electric vehicle, according to the Wall Street Journal.

The maker of the iPhone and iPad has a team of several hundred people working on a minivan-style car that could incorporate Apple's array of technology products.

The newspaper quoted people familiar with the matter in a story Friday on the car project nicknamed 'Titan.'

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Apple's senior VP, Worldwide product marketing Phil Schiller introduces the new iPhone 4s at the company’s headquarters.

Apple's senior VP, Worldwide product marketing Phil Schiller introduces the new iPhone 4s at the company’s headquarters.

The Wall Street Journal said the company is exploring several different technology developments and could decide not to proceed with the car.

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Mike Capps, president of Epic Games, speaks about games on the iPhone at Apple headquarters in Cupertino, California

Mike Capps, president of Epic Games, speaks about games on the iPhone at Apple headquarters in Cupertino, California

The tech giant has made gains in the smartphone industry and has developed a highly-anticipated smartwatch.

The company's executives say Apple continues to look for ways to expand its global footprint and technology offerings.